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Guest Post: You Are Not Your Target Audience

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Check out my guest blog post over at Red Berry Creative!

I once had an executive director who was very clear about what she wanted. That was great when it came to knowing her expectations. The downside was that she was convinced that if she didn't want it, neither did our constituents. She didn't "get" blogs so we didn't have one. It took almost a year to get the OK to start an e-newsletter which eventually became the primary communications channel for the organization.

I've worked with other "powers that be" who thought professional writing had to be academic, dry, and full of jargon. Or who wanted to have nothing but naval-gazing, organization-focused content of interest only to insiders ...

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For me, fundraising and communications go together like peanut butter and jelly – delicious & filling!

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