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Tis the Season for an Attitude of Graditude

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Main blog image via University of Maryland, Baltimore County (UMBC)

For Americans, November is a time of Thanksgiving. We usually spend the month being grateful for our family, friends, food and (American) football. This is also great time to let our donors know how much we appreciate them. How will they know the true impact of their support unless we tell them? Everyone likes to know that they are making a difference and making sure donors do is (or should be) a critical aspect of your donor retention plan.

You’ve already sent them a letter acknowledging their support at the time of their gift (if you haven’t, shame on you - GET TO IT!). So what can you do that will stand out from the deluge of holiday messages AND won’t cost too much in time, money, or your sanity?

Well, here are some ideas you can steal!

  • Does your organization work with children? Have the kids do an art project where they decorate blank Thank You cards to send to your donors. For high-value supporters, you can frame a child’s artwork or handprint with a note of appreciation. If you really want to make a show of it, you can present the framed piece at a board meeting or event.

  • Invite board members to make thank you calls to donors. (This is one of the fun ways ask-averse people can help with development.) 
  • Send a behind-the-scenes postcard that demonstrates impact and makes you donors feel like insiders. Postagram or Touchnote make this super easy.
  • Are your donors using social media? Give them shout out on the channel they are using.

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For me, fundraising and communications go together like peanut butter and jelly – delicious & filling!

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