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 Example is not the main thing in influencing others. It is the only thing.

- Albert Schweitzer

You can tell people why they should donate to your cause but unless you're a volunteer, most people know that you are getting paid to say that. As a member of the staff, you may be the best person to articulate the facts and the need - important information - but to appeal to the emotions, to get the really great story, nothing beats a donor's testimonial.

People who have already given their own money and who are not being paid to ask, have much higher credibility than an employee. This is the main principal behind the success of for-profit review sites like Yelp, RateMyProfessors, and Glassdoor. 

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Highfaluting words and long sentences make Papa cry

Ernest Hemingway's spare, concise and uncomplicated writing style packed quite a punch. The man himself departed this world more than 50 years ago but that doesn't mean you can't have him as a writing coach. Paste your text into the online app Hemingway and you'll get some tips for improvement.

For an alternative quick and dirty test, try The Readability Test Tool. You can check web pages by URL or paste in your text.


It is more fun to talk with someone who doesn’t use long, difficult words but rather short, easy words like “What about lunch?” - Winnie the Pooh


Design Trend: The World is Flat

Over the last year the graphics on the user interfaces (UI) for apps, web, as well as on your smartphone has been updated to a style call flat design. In the past, UI graphics have used bevels, shadows and textures for a skeuomorphic effect  - a look that is now a little dated.

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b2ap3_thumbnail_Barbra_Streisand_-_1966.jpgThese are not the headlines you want to see the day before your new museum opens:  

If Kennesaw State University administrators had not heard of the Streisand Effect* before, I bet they have now.

"The Streisand Effect is the phenomenon whereby an attempt to hide, remove, or censor a piece of information has the unintended consequence of publicizing the information more widely, usually facilitated by the Internet" (source)

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