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I really love Seth Godin's book, Purple Cow, where he says "You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice." But what I'm about to say may seem to be the opposite of this sentiment: the best writing is plain.

I don't mean boring and I don't mean dumbed down. I'm referring to the Plain Language style of writing. 

"Plain language is clear, succinct writing designed to ensure the reader understands as quickly and completely as possible. Plain language strives to be easy to read, understand, and use. It avoids verbose, convoluted language and jargon. In many countries, laws mandate that public agencies use plain language to increase access to programs and services." [source]

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b2ap3_thumbnail_wts_logo_220.pngNeed another revenue source for your nonprofit? You might take a look at WebThriftStore where you can set up an online thrift store where people can donate goods to sell on your behalf (they get a tax receipt) or look for bargains that support your cause. WebThriftStore >

9 Fundraising Lessons From the World’s Weirdest Charity Stunts >

Fair warning: Some of these might make your eyes bug out.

b2ap3_thumbnail_quote.gifI love infographics. They can be an effective way to impart a lot information in a concise way but some are better than others. The Secrets Of A Memorable Infographic >

Need to whip up an infographic for your next board meeting or presentation? Here are some free tips & PPT templates >

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b2ap3_thumbnail_CoverLI4NPs_20140108-171912_1.gifFinding Hidden Treasures: Using LinkedIn to Uncover New Donors and Board Members

It's not just for job hunting anymore. You can use LinkedIn to supercharge your prospect identification and grow your relationships with the people who can help you reach your organizational goals.


You can use LinkedIn to:

  • Identify and research potential donors, board members, and pro bono service providers
  • Build relationships with current and potential donors & volunteers
  • Be better informed for face-to-face meetings with prospects
  • Increase the branding and presence of your organization

Get it Now >

(PDF, 2.1 MB)

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