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This November I'll be hosting a roundtable session (along with Katy Malone, outreach and education manager, Zuckerman Museum of Art) on creative visitor engagement at the National Arts Marketing Project Conference.


National Arts Marketing Conference Project

Roundtable: Creative Visitor Engagement Strategies You Can Do Right Now

with Ann-Laura Parks, CFRE & Katy Malone, Zuckerman Museum of Art

Sunday, November 9, 2014 | 3:30 - 5:00 p.m.



If you work in the arts, I cannot recommend this conference enough - it's simply one of the best professional development opportunities you'll find in the U.S.

Registration is open now >


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A few months ago my local AFP chapter hosted a panel discussion with representatives from some of the big corporate giants in our city. The primary topic of discussion was sponsorships and other support they provide to nonprofits. The big takeaway was that they are not really interested in the main perks that nonprofits offer such as event tickets and recognition on donor and sponsor lists.

What they like should be no surprise: employee involvement and alignment with company values. So far, so good if you’re approaching the corporate foundation. Increasingly, though, sponsorship money comes out of the marketing department and they will have additional goals related to company visibility ... but the traditional methods just don’t cut it any more.

Media advertising has suffered a similar problem with the usual ads losing their effectiveness thus the rise of native advertising1. Native advertising is promotional content developed by or for a sponsor that is presented as editorial content. Earlier this month, John Oliver had a few words to say about the practice:


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