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My previous post, Five things I Wish for Nonprofit Websites, received a lot of approval from readers but some people rightly pointed out that getting professional help with your website can be expensive. Well, it doesn’t have to be. If you know where you can take shortcuts and where it’s worth paying a professional, you can get a pretty good site with a minimal investment.

 

Content Management Systems

Once upon a time web developers would have to code every website page and then upload them directly to the server using an FTP program – not something the average person would want to fool around with. But today’s Content Management Systems (CMS) make it possible for non-technical people to manage their websites without having to know a lick of code. (Large, complex sites with specific requirements may still need custom coding and specialized technical skills to implement but most organizations don’t need to go to that level.)

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1. Works On My Device

More people are visiting websites using a wide variety of screen sizes - desktop, tablet and smartphone so responsive web design is more important than ever. With the increase of mobile use, text-heavy and complex sites are falling out of favor. If your website is due for an overhaul, this is a good reason to do it now. 

 

Doing it right: Heifer International

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Finding Out What Are Your VIPs Are Up To
Not happy with Google Alerts? Take a look at Newsle as another way to find out when your donors and prospects get in the news. This could be a very useful addition to your relationship-building toolbox.

Giving Tuesday 2014
The next Giving Tuesday isn’t until December 2 but it’s not too early to make your plan. The Knight Foundation has a handy Giving Day Playbook that covers planning, outreach, logistics, follow-up and assessment.

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