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b2ap3_thumbnail_Gossiping.jpgEveryone should know about Snopes.com – your first stop to debunk or confirm that unbelievable, inflammatory email or Facebook post. Here's a selection of articles on the site related to the nonprofit sector. Which ones do you think are true or false?

For the Birds
Claim: Knitters have been asked to donate sweaters for oil-soaked penguins.

Charitable Compensation
Claim: Article compares the salaries of top executives of several large charities.

Charity Case
Claim: Not all of the money donated to benefit victims of 9/11 is going to them.

Tagged in: Fundraising

When Don Draper is on his game, he's the best there is. He would have been a hell of a fundraiser. You're probably wondering how a guy who would say "What you call love was invented by guys like me to sell nylons," could possibly have the right perspective for nonprofit work. I'm not saying we need to start drinking, smoking, and cheating on our significant others. I'm saying that Don really gets what speaks to customers (donors for us) and he knows it.

 

"There's the rare occasion when the public can be engaged on a level beyond flash if they have a sentimental bond."

Don's carousel pitch is all about engagement. (He made Harry cry! But in a good way.) If this had been a major gift ask, the check would have been written before the last slide popped up. My only quibble is that engagement doesn't have to be a rare occasion – we cultivate it all the time!

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b2ap3_thumbnail_malala.jpgProviding numbers and statistics are an important part of building a case for support but when it comes to making donations, people find it hard to give to a number. But let us see a viral video about a lonely kid building a cardboard arcade or a news story about a girl getting shot in the face for going to school and the money will flow.

Thomas Schelling* first introduced the concept of the Identifiable Victim in his 1968 paper The Life You Save May Be Your Own. “There is a distinction between an individual life and a statistical life," he wrote. "Let a six-year-old girl with brown hair need thousands of dollars for an operation that will prolong her life until Christmas, and the post office will be swamped with nickels and dimes to save her. But let it be reported that without a sales tax the hospital facilities of Massachusetts will deteriorate and cause a barely perceptible increase in preventable deaths—not many will drop a tear or reach for their checkbooks.”

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