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This November I'll be hosting a roundtable session (along with Katy Malone, outreach and education manager, Zuckerman Museum of Art) on creative visitor engagement at the National Arts Marketing Project Conference.


National Arts Marketing Conference Project

Roundtable: Creative Visitor Engagement Strategies You Can Do Right Now

with Ann-Laura Parks, CFRE & Katy Malone, Zuckerman Museum of Art

Sunday, November 9, 2014 | 3:30 - 5:00 p.m.



If you work in the arts, I cannot recommend this conference enough - it's simply one of the best professional development opportunities you'll find in the U.S.

Registration is open now >


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My previous post, Five things I Wish for Nonprofit Websites, received a lot of approval from readers but some people rightly pointed out that getting professional help with your website can be expensive. Well, it doesn’t have to be. If you know where you can take shortcuts and where it’s worth paying a professional, you can get a pretty good site with a minimal investment.


Content Management Systems

Once upon a time web developers would have to code every website page and then upload them directly to the server using an FTP program – not something the average person would want to fool around with. But today’s Content Management Systems (CMS) make it possible for non-technical people to manage their websites without having to know a lick of code. (Large, complex sites with specific requirements may still need custom coding and specialized technical skills to implement but most organizations don’t need to go to that level.)

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1. Works On My Device

More people are visiting websites using a wide variety of screen sizes - desktop, tablet and smartphone so responsive web design is more important than ever. With the increase of mobile use, text-heavy and complex sites are falling out of favor. If your website is due for an overhaul, this is a good reason to do it now. 


Doing it right: Heifer International


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