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How Nonprofits Can Work with Photographers to Enhance Their Message

Guest post by Billy Howard | (Continued from Part 2)

 

Budgeting for photography

Most photographers have a day rate to which they then add their expenses, but others will simply give you a project fee based on the scope of work you need done. Give them the details of your assignment and let them work out a budget for you. If it is higher than expected—and if you haven’t worked with a professional photographer before, it probably will be—stop and think about the overall budget and uses for what you are producing. Will it appear in magazines, brochures, and advertisements, direct mail, social media? Determine the budget for all the uses you have in mind, and then look at the photographer’s estimate. Chances are, it will be a fraction of what you are spending to get your message out. If you budget a lot to print and advertise your message, then going cheap on the very thing that will bring people into the page will diminish your efforts. Finally, if you have a set amount you can spend, let the photographer know that. They can either reject the job or maybe recommend a photographer with less experience and a lower rate, like one of their assistants.

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As a voracious podcast consumer, I’m always excited when one of my favorite podcasters does an episode about philanthropy and fundraising. Sure, there are lots of podcasts out there devoted to the topic but I think what delights me is that these issues are being heard by a more general audience. Maybe it will reduce the number of people who ask, “So…What, exactly, do you DO?”

 

b2ap3_thumbnail_backstory-logo.pngWhat Gives? Generosity in America

Backstory with the American History Guys

Episode Description: Tis the season for giving. And on this episode, we’re going to give you the history of that. The stories we’re working on explore gifts in the American past and consider how ideas about charity, philanthropy and generosity have changed over the centuries. Sometimes, it paid to be poor — but not too poor. In earlier days, philanthropy had humble aims: to foster community and put the idea of charity out of business. Along the way, we’ll also look the questionable notion of the “free gift,” the idea of reciprocity in Native cultures, and the back story to the Salvation Army Santas.

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Looking at the stats for this year I must conclude that my readers really like their pop culture with a side of history, seasoned with humor. Here are the most popular posts from 2014:

Fundraising Humor

Benjamin Franklin: Founding Father of Fundraising

10 Fundraising Moments in Pop Culture

10 More Fundraising Moments in Pop Culture

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